The acceptance of a new trait in any subject will always be ambiguous by the society at the beginning, but eventually they end it up accepting it. For example, many years ago carrots were white or purple, and it took a long time for people to accept them as orange, as we normally know them now. It will depend on each personĀ“s decision too, some will accept it just by the fact it is more nutritious than the other one not caring about the color at all, but others may not simply accept it by its appearance. However, it always take time for a population to get used to something new and finally accepting it and taking it part of their daily lives. So, we must expect certain reluctance from some at the beginning but we just have to wait and see how any myth or preconceived idea vanishes through time.
White rice vs Golden (yellow) Rice