As humans we get used to a lot of things, including different types of food. The color of the food is not a big problem for people because with the time they’ll get used to, More than the color of the rice, The way in which it is harvested or manufactured as well as the nutritional data is what people will take into account to choose or not this product, so GMOS have to ensure a safe and nutritious product to the population.
People, mostly parents are more careful at the time to buy a product in the supermarket, and beyond the color and aspect they would choose to buy food that will be good for their children’s. Maybe they could avoid it because of its price or brand but People will not avoid Golden rice because of it color if they know it is more nutritious and can give better nutrients to the family.
golden rice